For Professional Services
Professionalism Through Hospitality
Your prospective clients are deciding between firms. They are reading three websites in three tabs. They are not going to call the firm whose site they cannot read.
Most of those decision-makers are older than the people who built your site. They are reading on a phone at the end of a long day, on a laptop with the kitchen overhead light on, on a tablet without their glasses. Whether your firm is an attorney’s office, a CPA practice, a financial planner, an estate planner, an insurance agent, a tax professional, or a consultancy, that first reading experience is part of the decision.
Where most firms lose them
In professional services, there is a lot of compliance noise. It leads to the installation of Legal Shields, aggressive AI overlays that rewrite your site code to satisfy a checklist. In April 2025, the FTC fined accessiBe $1 million for exactly this kind of overclaiming. See our breakdown of the ruling. Those products focus on legal anxiety. They do not address the human reading the page.
EasyNav is different. It is a small button in the corner of your site that lets your prospective clients adjust how they read your page. Larger text, sharper contrast, a reading guide for a long service description or a complex fee structure. Their preferences are saved in their own browser. No cookies, no tracking, nothing stored on a server.
How it works on your site
EasyNav uses the Shadow DOM to live in its own quiet capsule. It does not interfere with the screen readers your blind clients rely on, and it does not modify your site code. For the technical detail, see Will This Widget Break My Site?
For a free check on your own site, run the Inspect Hack. It is a 60-second browser test that shows you what your site looks like to an older visitor.